About Us

BlackPopTv & UnderLand produce short story telling video content for B2B marketing

According to a report from Cisco, by 2017, 69% of all consumer Internet traffic will be video. It’s a naturally engaging medium with the potential to generate huge reach.

Storytelling is the essence of any effective video. Stories engage audiences and make them more willing to share the content. But what many financial services firms don’t realize is that they are sitting on great stories. After all, most people want to know how to make more money!

About Black Pop

All five partners believe that merging traditional art with B2B enriches both there social media channels and the viewer/ tenant/visitor experience, while maximizing values and providing a unique identity and visibility for your Brand and its core markets. BlackPop and partners intensive philosophy has made a profound, positive impact on the performance of 10-60 sec story telling explanier video’s, cultivating exceptional relationships with a wide variaty of B2B industries who view Black PopTV as inherently unique, while helping to maintain peak growth levels across the solutions your company offers.

How do you measure success for an explainer video?

The success or failure of your explainer video should hinge on more than just view count. While views are great, they don’t tell the whole story. You should also be looking at engagement (how much of the video do viewers actually watch?) and conversions (do viewers take the desired action after watching the video?). Like any marketing effort, we recommend having goals and a way to track them in place before you start.

How much money does an explainer video cost?

Depending on the style and complexity, an explainer video typically costs between $10,000-$20,000. Most of the higher-end explainers we work on these days run in the $15,000–$20,000 range. You’ll likely find that prices vary greatly from company to company, so take your time, do your homework, and find a team that fits your brand and can deliver on budget, timeline, and quality.

 

 

How long does an explainer video take to create?

Our standard production schedule for an animated explainer video is 6 weeks, which does not include the time required to collect feedback and make revisions. A full timeline may range from 8-12 weeks. Live action explainer videos have more moving parts (e.g. talent, locations, scheduling) and therefore do not have a set production schedule. However, a typical live action explainer video timeline is 6-12 weeks.

What are some characteristics of a great explainer video?

  • Two minutes or less
  • Clear and concise
  • Conversational tone
  • A focus on benefits not features
  • Specific call-to-action

 

 

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ART CONSULTING

WITH so many wealthy collectors competing for the work of a few dozen international art stars, top galleries are in a position to handpick their clientele these days, keeping long and closely guarded waiting lists for new work. As a result, many insiders say, today’s art consultants are valued as much for their entree as for their advice on choice acquisitions.

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“The most important thing an art adviser can provide is access,” said Solomon Lyttle , 44, an adviser who specializes in Contemporary & Urban art with an emphasis on emerging artists. “It’s become much more difficult to buy art these days, especially in the primary market, which is highly imperfect because, unlike auction buying, it’s a closed system based largely on relationships of trust.” Like many top advisers Mr. Fletcher spent years forging connections in the art world before starting his own business in 1990.

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Most people are intimidated and don’t know where to begin,” Mr. Lyttle said. “With an adviser you evolve a conversation and at the very least narrow down certain interests, certain preferences, which leads you to certain artists and galleries.”

 

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When a collector falls in love with a work that is out of his price range or that has an impossibly long waiting list, Mr. Lyttle said, he will try to track down less expensive works — like editioned prints, multiples or works on paper — by the same artist.

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We love to give back to our Black Pop community by inviting them to different events spanning art, music and fashion industries that we organize with various local partners. Check out “Event booking” for examples in Copenhagen and London’s Red Gallery which offers diverse raw space for a number of uses –Exhibitions Film screenings Live comedy Live music Red Market Talks and lectures

We’re looking forward to welcoming you to the Black Pop world. If you’d like to meet us in person whilst visiting the gallery make sure to email or call ahead to book a time. Come see why Black Pop makes buying art as easy as brunch – oh, and coffee is on us.

Words from our Marketing manager

Rebels with a cause

Over time with many great, intriguing and exploring experiences, Black Pop has evolved into much more than another art gallery, which perhaps more accurately is described as a “rain maker” than anything else. We partner with business owners and movers/shakers to increase sales, hype and connections in the community through vehicles such as art/music/fashion events, grassroots marketing campaigns and good old “hey have you met…?”

Our Danish/International network, results-driven marketing expertise and agility mean clients tell us they are happy to have started working with us, instead of a bureaucratic powerpoint-maker. If powerpoints are your thing, well, we all have backgrounds with major brands, so I suppose…

…but our main focus is making a simple plan of action to make interesting ideas reality. Come join us there, where the magic happens.

We love getting people talking at our events and with our promotions – this also extends into our art business. Did you know that if you ask people their feelings on art, the majority mention one of the most exciting things about buying a new painting is the prospect of showing it off to guests? It’s that social aspect that drives our commercial paintings selection, working with some of the best street and contemporary artists in the Nordics/UK.

Black Pop continues to evolve and a whole new chapter is beginning with our new gallery headquarters at First Hotel G. You want art, you want events, you want interesting people doing interesting things? Give us a ring, we’re looking forward to coffee with you.

Here’s to filling your white walls and calendar, and hope to see you soon,

Janne Furbo +45 9300001

Marketing Manager.

Click here to join us on Black Pop’s FB Page

Our Partners

We’d like to thank Black Pop’s steady partners: MoonRaker Studios, Bar7, First Hotel G, Internations, Scandic Front Rotary Club and JCI International.


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